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Thursday, February 10, 2011

Percello Air Logo Directions

Okay, okay, so it hasn't even been two hours since this class let out, but I'm excited to finally get some real posts on here! I might as well go first, since I'm taking the blame for the whole blog :)

For those of you not in AVT 414 with me, the concept my group decided to go with is a custom and personalized flying experience ("Fly personal, fly Percello!") that is playful, aimed at 25-30 year olds, and offers competitively priced tickets to major cities around the world.

Here are the three directions of logos I have in mind for Percello Air.

The tear-drop shape is a reference to "you-are-here" symbols, and in option 1, the curves imply a rainbow of sorts that lead to the point indicated by the tear-drop. The idea is similar to that of options 2a & 2b.

My questions for you guys:

- Of these, which do you think is designed the best?
- Of 2a & b, which do you prefer? I'm torn between the placement of the dots.
- Do these look like anything you have seen before?
- Am I missing something crucial? Do any of these form a lewd shape? Is there some obvious symbolic oversight I have made?

These aren't finalized, but I need to have narrowed the choices down the three by Tuesday, and I'd like to already have a preference for one.

Thanks everyone!

5 comments:

Pearsall said...

2b. Also, the "ello" is perfect for shaping into an airline cabin and wings.

Scott Jemielity said...

I actually agree with Eric. I like 2b a lot. I feel like the weight of the logo might be a bit heavy though....have you tried a lighter typeface? Otherwise, I like it so far. I am always a fan of very round sans serif fonts :P

rachel xs said...

Erik- I can't see the cabin and wings... I'm slow.

Scott- The typeface on the first is specific for the first one. I agree that it's too thick, but I ran out of class time haha. Is the mark of 2b too thick?

Scott Jemielity said...

Nope, I think the 2b mark is good. I was just thinking that the letters themselves were kind of a bit much. :)

Heyer815 said...

i like the typeface of 1 and the mark of 2a maybe combine typeface 1 with mark 2a and make mark 2a the o in percello?

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